30-second summary: Review your channel mix to find new sources of traffic. Update your website messaging to show and understanding of the evolving situation. Monitor user intent to understand how your market is shifting and how you need to react. Focus on CRO, traffic is more valuable than ever, so make sure it converts. Keep ..
Tag : SEO
Google’s Martin Splitt recently gave a detailed explanation of the difference between lab data and field data as it relates to testing tools. Field data is more reliable, Splitt says, as it’s an indicator of how real users experience and interact with a website. This topic was brought up during a Google Webmasters JavaScript SEO ..
30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms. Negative customer feedback is especially precious as, if handled properly, it ..
30-second summary: An under-optimized UX can sometimes limit the user’s journey by creating roadblocks to conversions. Internal site search is one of the hidden gems every SEO should know about. Not only does it improve UX and conversions but literally shows us what’s missing in our content strategy and product range. CRO Expert Marco Bonomo reveals the top eight tips on internal ..
The word “engaging” is one that’s thrown around in the SEO space quite a bit, especially when referring to content. Every SEO professional understands the need to create engaging, SEO-friendly content, but what this actually means isn’t always clear. Does “engaging” mean driving clicks to a page? Inspiring social shares? Getting followers to comment on ..
30-second summary: The convergence of content and SEO has happened and digital is next. Brands that produce quality content over quantity using insights to understand intent stand to capture market share from competitors. Producing search friendly, optimized content out of the gate and aligned with paid media strategy gives marketers the best opportunity to dominate SERP real ..
Google’s team of webmaster trends analysts discuss the intricacies of nofollow links in the first episode of the company’s new podcast. The podcast brings together Google’s John Mueller, Martin Splitt, and Gary Illyes to discuss topics related to search and share information about upcoming projects. In episode one of ‘Search Off the Record,’ Google reveals ..
30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to tell a story, educate, and add value to the audience. Fractl’s Growth Specialist, Delaney Kline shares a guide on how to optimize content through effective headlines. She also covers ..
All politics are personal. Whether you lean left or right, at the end of the day the politics that affect your life are the ones you should care about the most. I’ve long been an advocate for our industry to get more involved in working to shape the laws that govern the ecosystem that provides ..
Google’s John Mueller recently advised that it could take up to a year for the search engine to figure out where to rank new sites. During that time there is likely to be some significant fluctuations in search rankings. That’s completely normal, Mueller says, and not necessarily related to anything a site is doing right ..
