Google has added a new business attributed within Google Business Profiles for “disabled-owned” businesses. This new disabled-owned attribute can show up on businesses that are owned by disabled business owners. Google said, “When businesses choose to identify as disabled-owned in their Business Profile, the attribute will appear on their listings in Maps and Search. This ..
Tag : SEO
One of my favorite aspects of SEO is diving into competitive research. It’s illuminating and produces many strategic ideas and content topics. Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have ..
Online reputation is a brand’s most valuable asset today. How it appears – whether positive or negative – is of equal significance. A favorable online reputation can open doors of opportunity, while a detrimental one can rapidly slam them shut. These days, your “first impression” is no longer forged in traditional face-to-face encounters. Rather, it’s ..
Are you an individual contributor who’ll soon be stepping into – or just recently started – a people management role? Congratulations on such an exciting move! I’ve been in your shoes and know firsthand the journey you are beginning to embark upon. This will be one of the most significant changes you will experience in ..
Google has added new markup and structured data support for new vehicle listings, designed to help car dealerships get more exposure for their listings. “Vehicle listings on Google allows car dealerships to show their for-sale inventory on Google Search and other Google surfaces,” Google announced. This comes with new reports and debugging tools within Google ..
Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. This article covers the common causes of unassigned traffic in GA4 and tips to ensure your ..
As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. The CEO, CFO, and CRO seem like the villains keeping us away from the funds needed to do our best work. We ask for buy-in on exciting initiatives that, we think, will exponentially improve our work’s impact, ..
Google has stopped showing indented results in the Google search listings. Google has historically showed an indented search result under the main result when it was from the same domain but over the past few weeks, Google stopped indenting those results. What changed. Danny Sullivan, the Google Search Liaison, posted “We stopped doing “indented results” ..
Google Search Generative Experience is now able to generate images, just like other AI-generation tools but in the new experimental search interface. Plus, Google SGE can also provide written drafts, so you can see and change responses sooner. SGE image creation. Google wrote that today it is “introducing the ability to create images with our ..
Since the introduction of generative AI, large language models (LLMs) have conquered the world and found their way into search engines. But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? This article discusses the evolving landscape of SEO and the uncertain future of LLM ..
