In the era of E-E-A-T, it’s not just websites that need top-notch standards for visibility and conversions. SEO professionals also need to step up. I’ve talked to many colleagues, and many struggle with nailing down their areas of expertise. To stand out in SEO and digital marketing, the key is to niche down and pinpoint ..
Tag : SEO
SEO is about to be taken seriously. And share of search is how we’ll make it happen. Let’s find out why. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. The concept of share ..
Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. Most companies have no way to measure the impact of changes, so they struggle to prioritize efforts effectively. Many marketing teams are operating blindly, making changes without measuring impact. Seemingly insignificant ..
While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic. This article highlights: Theories about SGE’s traffic impact. What we know so far. What we don’t know yet. Things to avoid. Ways to prepare for SGE. Theories on SGE’s potential traffic impact SGE will ..
Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. This article explores the significance of truly knowing your team and provides steps to initiate a deeper understanding for improved relationships and job performance. I am not an HR manager and have never ..
The concept of findability has evolved into a critical factor for businesses striving to connect with consumers. It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and ..
This article is written assuming you are already creating fantastically optimized content. (If you need some help with that, there are a plethora of articles you can read. I’d suggest starting with “How to create captivating, compelling and optimized content.”) Here, I will take you through my top five tips on bringing a behavioral marketing ..
Google-Extended, the new standalone product token, to tell Google through your robots.txt to not use your site content for Bard and Vertex AI and other AI projects does not work for the AI-answers and snapshots provided in the Search Generative Experience. Google told us that Google-Extended does not work for SGE. “SGE is a Search ..
Overstock relaunched as Bed Bath & Beyond on Aug. 1. Many SEO professionals have been critical of the move as the community has begun analyzing early data. The primary complaint is that overstock.com did not cleanly 301 redirect all URLs to an equal counterpart on bedbathandbeyond.com. Thousands of URLs have not been redirected, and many ..
Whether you’re working in SEO, PPC or somewhere in between, salaries are always a contentious subject. They can be hard to talk about, challenging to quantify and difficult to change. There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your ..
