Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform. Here, we’ve compiled a list of 9 Google Analytics ..
Tag : SEO
Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Search Engine Land recently ran a poll to find out ..
Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Heartbroken marketers across the world have been flooding ..
Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into our account this morning: “This property is scheduled to stop processing data very soon. Once this goes into effect, you’ll need a ..
In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting tomorrow (July 1), we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Despite plenty of frustration: Almost ..
I’ll be blunt. Google Analytics 4 has caused agencies and businesses plenty of headaches in the past year. The only guarantee over the next few weeks is that it will get worse before it gets better. The sunsetting of Universal Analytics is tomorrow, July 1 (and may have already passed by the time you are ..
I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments. Even writing this article, I don’t feel my voice is particularly useful or cogent. Of ..
Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order ..
Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating U.S. retailers. While Buy on Google is ending, Buy on Google for YouTube will remain available for eligible U.S. merchants. Why we care. Google says it is dropping Buy on Google to create ..
Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides, and review summaries, all aimed to “help you shop and save with confidence,” Microsoft said. Price match monitors. These new price match monitors show you a product’s price after you purchase that product. ..
