Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for visualizing and analyzing data. To avoid being overwhelmed by the abundance of data, it is crucial to fully understand the tool and determine key ..
Tag : SEO
Leading and scaling a fast-growing agency has been an incredible journey, especially since building a business was not even on my radar when I began consulting independently six years ago. Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth successfully. ..
Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it isn’t your only option. Despite its many advantages, there are also plenty of disadvantages to consider. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and ..
Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to make the switch “as soon as possible“, most websites around the world ignored the warnings and were still using UA as of June 21. That’s a decision many may regret starting ..
Trust and credibility are traits everyone strives to earn in life. In SEO, backlinks are an essential part of earning those coveted traits. But many people overcomplicate how easy it is to generate backlinks. There’s no need to beg site owners with a digital tin cup asking for favors or shell out thousands of dollars ..
You’ve been tasked to optimize a site that is so massive it makes the Great Wall of China look like a picket fence. And it’s your sole responsibility. You need to make a big SEO impact with fewer resources. What do you do? In this article, I’ll share five approaches you can focus on when ..
Google has rolled out AMP support in Google Analytics 4 (GA4) for all publishers. If you’re still using AMP you will now be able to continue measuring your performance in the same way as Universal Analytics (UA) when the forced GA4 migration deadline arrives on Saturday. Why we care. Bringing this integration to GA4 allows ..
Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics platform – but is it the right solution you – even if it is free? Fundamentally different from UA, GA4 requires you ..
The only constant in SEO is change. Take the classic case: Your page ranks top three, netting you 10x the traffic and leads and customers than competitors from positions six to ten. So you publish publish publish to build on past success. But two things happen: Any SEO professional worth their salt has seen this ..
If you looked over the agenda at SMX Advanced, held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” And this doesn’t include the titles of four other sessions on related topics like “Revolutionize your PPC game with GPT.” ..
