Facebook now offers an easy solution for split testing ads — also referred to as A/B testing. The ability to split test Facebook ads has been available since last October, when the company began letting advertisers compare ad formats, creative options, calls to action, and other advertising elements. Now it’s easier to conduct these tests ..
Tag : Social media
Snapchat is rolling out an update that will allow up to 16 people to join a group video chat. To start a group video chat, first start a regular group chat. Then, while in the group chat, tap the video camera icon to initiate a video call. Members of the group chat will all receive ..
Third-party Instagram apps are breaking as multiple outlets report the company is limiting access to API data. Apps developed by third-parties may perform functions such as analyzing followers, finding relevant hashtags, or identifying which users are following back. Third-party apps rely on being able to access data from Instagram’s API (application programming interface). If Instagram ..
Getty Images | alashi reader comments 114 Share this story Maryland Governor Larry Hogan allegedly had a habit of blocking Facebook users and deleting comments when people criticized him, but a lawsuit has forced him to adopt a more open social media policy. Four Maryland residents sued the Republican governor in a US District Court ..
Facebook is shutting down Partner Categories, which was a product that allowed third-party data providers to offer their targeting capabilities to Facebook advertisers. This includes data aggregators like Experian and Acxiom that are able to provide clients with offline data to improve ad targeting, such as purchasing activity outside of Facebook. This is a common ..
After being removed earlier this month, Instagram has brought back the ability to use GIF stickers in stories. Both Instagram and Snapchat removed GIF stickers once it was discovered that an offensive GIF made its way into the library. So far only Instagram has restored this feature. GIPHY, the company that hosts the library of ..
Instagram is making it easier for businesses to create full ads that can be used in Stories. Now, when uploading content in Ads Manager it will be automatically converted into the full screen Stories format. Advertisers will first have to upload a single photo or 15-second video within Instagram Feed aspect ratios in Ads Manager. ..
LinkedIn has finally jumped on the video ad bandwagon with video for sponsored content. LinkedIn is also giving businesses the opportunity to add video to company pages. Video for sponsored content are ads that can be placed in the LinkedIn news feed as a standalone post. These video ads have a persistent call to action ..
Enlarge / Roughly 14 million people per year may have to hand over their social-media “identifiers” before entering the United States, should the Trump administration get its way. TIMOTHY A. CLARY/AFP/Getty Images reader comments 137 Share this story Want to visit the United States in a non-immigrant capacity? Should the State Department get its way, ..
An update to Google+ will now allow users to adjust the notification settings for communities they belong to. Users can choose to receive all notifications, no notifications, or just the “highlights”. Highlights aim to strike a balance between receiving a minimum amount of notifications while still informing users about important posts. When users choose to ..
