Instagram is moving away from its algorithmic feed and will start showing newer posts near the top. The company isn’t fully bringing back the chronological feed, though it will make a better effort to show users the most timely posts. In addition, Instagram will stop automatically refreshing the feed and bumping users back up to the ..
Tag : Social media
Back in 2014 my colleague Chuck Price published The 10 Best Ways to Generate Traffic WITHOUT Google here at Search Engine Watch. Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of ..
Pinterest is expanding shopping ads to hundreds more businesses, a significant increase from the couple dozen retailers the ads were previously available to. It’s important for marketers to take note of this because, according to the company, 90% of Pinterest users make purchases on the platform. It also serves as a search and discovery platform, ..
Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers). The promotion by an influencer is created either entirely by them or with your help, and the content can ..
LinkedIn is streamlining the process of asking for and receiving referrals from contacts. Applicants are 4 times more likely to hear back from a recruiter after getting a referral, LinkedIn says. Now it’s going to become easier to identify individuals in your network who can connect you to jobs with other companies. Called ‘Ask for ..
Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80 percent of B2B leads come from LinkedIn, and fully 79 percent of B2B marketers say that LinkedIn has been an effective avenue for lead generation. Whatever your business goals are to grow visibility, increase product sales, improve customer service, ..
Alexa, why do I need a chatbot? By the year 2020, we will be having more conversations with bots than our spouse and 80 percent of brands will use chatbots for customer-centric interactions. This includes B2B brands. Feeling lost? If you have not added a chatbot strategy in your marketing plan, the time is now. ..
The social proof of testimonials lends a lot of credibility to your brand. It also allows people who might not be familiar with the work you do to see that you have happy customers. When it comes to content marketing, customer testimonials and case studies are considered the most effective forms of content. In fact, ..
In today’s hyperconnected world, building a reputable brand is more difficult than ever. Maybe there was a time in the past when you could entirely control your brand’s development, but today, that’s not possible. With the rise of the internet, word of mouth has become more powerful than ever. Coming in a form of blog ..
Instagram and Snapchat have decided to halt their integration with Giphy, which allowed users to add animated GIFs to stories. GIF stickers in stories were removed from Instagram and Snapchat after it was found that an offensive GIF could be selected from Giphy’s library. The two companies’ integration with Giphy will continue to be on ..
