Tag : Social media

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After DownDetector reported that tens of thousands of users globally experienced repeated X (formerly Twitter) outages, Elon Musk confirmed the issues are due to an ongoing cyberattack on the platform. “There was (still is) a massive cyberattack against X,” Musk wrote on X. “We get attacked every day, but this was done with a lot ..

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During peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of ..

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Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers are now falling behind in significance when examining success. Connection is key. If you’re not primarily focused on engaging with your target ..

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