In a climate where most brands would give anything for a case study boasting 10x growth, PacSun recently hit the ultimate benchmark: 200,000 pairs of jeans sold via TikTok, generating $20 million in revenue. But as the retailer is quickly learning, creativity without compliance is just a high-interest loan. The very numbers that should be ..
Tag : Social media
Pinterest is using the CES technology conference to showcase its “newest board,” original programming. Bring My Pinterest to Life is a premium original lifestyle/DIY transformation connected TV (CTV) series that lets viewers seamlessly move from watching to saving to shopping via Pinterest and integrated brand partners, including Wayfair, eos, and Michaels. Debuting in March on ..
Brands have caught on and started engaging on our platform, but that doesn’t guarantee it’ll be captured by the LLMs. The search ecosystem is still under construction, and while we don’t have all the answers yet, what we know so far is that showing up on Reddit does correlate with an increase in LLM mentions. ..
TBPN’s newest sponsors include the New York Stock Exchange (NYSE), Shopify, Plaid, CrowdStrike, AppLovin, and others. https://www.adweek.com/media/tbpn-advertisers-shopify-plaid-appl..
Unveiled at CES, Max Campaign aims to win performance ad dollars while offering brands more transparency. https://www.adweek.com/media/reddit-max-campaign-media-b..
The US has adopted more of a middle ground approach, essentially letting private companies decide what they wanted to do. Daymude and his co-authors wanted to investigate these markedly different approaches. So they developed a computational agent-based simulation that modeled how individuals navigate between wanting to express dissent versus fear of punishment. The model also ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. The media industry spent much of 2025 reacting: to AI-driven traffic volatility, to shifting advertiser expectations, and to the collapse of familiar playbooks. Looking ahead ..
Like most tools, generative AI models can be misused. And when the misuse gets bad enough that a major dictionary notices, you know it’s become a cultural phenomenon. On Sunday, Merriam-Webster announced that “slop” is its 2025 Word of the Year, reflecting how the term has become shorthand for the flood of low-quality AI-generated content ..
Meta’s acquisitions of Instagram and WhatsApp, both completed over a decade ago, did not illegally disadvantage competitors, a federal judge ruled on Tuesday. As a result of the decision, the social media giant will not be forced to divest either of the assets. The decision by Judge James E. Boasberg of the U.S. District Court ..
The next time you encounter an unusually polite reply on social media, you might want to check twice. It could be an AI model trying (and failing) to blend in with the crowd. On Wednesday, researchers from the University of Zurich, University of Amsterdam, Duke University, and New York University released a study revealing that ..