Tag : Social media

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June 10, 2021 7 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following excerpt is from the Ultimate Guide to LinkedIn for Business by Ted Prodromou . Sales Navigator It’s LinkedIn on ..

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January 7, 2014 5 min read Opinions expressed by Entrepreneur contributors are their own. In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author ..

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During day two of Adweek’s Social Media Week New York, Katy Tenerovich sat down to go over media company Fitzco’s approach to the Covid-19 vaccine campaign with Harvey Rañola of Netbase Quid. The conversation centered around the methodology in overcoming emotional response to a fact-based and somewhat controversial issue.  Recommended articles https://www.adweek.com/social-marketing/fitzco-used-data-collection-to-combat-emotionally-charged-misin..

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Blake Chandlee, head of global business solutions at TikTok, sat down with Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s, during Adweek’s Social Media Week to discuss how an iconic brand includes new platforms into its media mix. Recommended articles https://www.adweek.com/social-marketing/mcdonalds-jennifer-healan-on-how-to-stay-relevant-when-marketing-y..

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