Despite the fact that there’s so much more to great marketing than magic, Uber’s global head of brand Shivram Vaideeswaran believes it’s a pretty valuable quality for a leader to inspire. “In a world that is constantly evolving every day,” he said early on in his session for Social Media Week’s Road to CMO panel, ..
Tag : Social media
More than a year after it first welcomed iPhone users, Clubhouse is finally coming to Android. Recommended articles https://www.adweek.com/media/at-long-last-clubhouse-comes-t..
The species that survives is the one that’s most adaptable, said Sarah Hofstetter, president of ecommerce growth platform Profitero, as she cited Darwin during Adweek’s Social Media Week N.Y. event today. Recommended articles https://www.adweek.com/social-marketing/profiteros-sarah-hofstetter-on-unleashing-your-inner-diva-and-the-importance-of-ada..
With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in popularity among retailers and other brands which have found it a useful tool for engaging with consumers in an interactive manner. Recommended articles https://www.adweek.com/brand-marketing/snaps-chief-business-officer-discusses-why-ar-is-the-future-of-..
The terms “social” and “brands” were used countless times during Adweek’s Social Media Week 2021, but Twitter’s global head of social and editorial Alphonzo Terrell would like to see them phased out. Recommended articles https://www.adweek.com/social-marketing/twitters-alphonzo-terrell-stands-up-for-social-media-professionals-e..
It’s no secret that we’re all on social media all day long—in fact, 72% of the public uses social media in 2021 compared to just 5% in 2005, according to Pew Research Center. Recommended articles https://www.adweek.com/social-marketing/keeping-an-ear-to-the-ground-keeps-brands-on-t..
Advertisers and influencers tend to lean into an image of motherhood that depicts a serene experience, but most moms can tell you: That’s not really what it’s all about. There is also a lot of chaos along the way. Recommended articles https://www.adweek.com/brand-marketing/for-mothers-day-gelo-and-mischief-embrace-the-natural-chaos-of-m..
The selfie is the new autograph. Recommended articles https://www.adweek.com/social-marketing/cameo-isnt-just-for-fans-anymore-its-for-mark..
At one point in her Social Media Week session on in-house social intelligence, GSK’s insights and analytics lead Tina Tonielli displayed a slide with the company’s most-famous household brands—Advil, Flonase, Benefiber, Centrum and Nicorette—and asked viewers to pinpoint the ones that had the most impact on their daily lives. Recommended articles https://www.adweek.com/social-marketing/gsk-focused-on-social-insights-before-the-pandemic-heres-how-it..
After over a year of the pandemic, customers and brands have changed how they use social media. During Adweek’s Social Media Week on Thursday, Vice Media Group’s global CMO Nadja Bellan-White said that 2021 is a year of reimagining what’s possible. Recommended articles https://www.adweek.com/social-marketing/how-to-navigate-social-media-coming-out-of-the..
