“Our approach is always: We don’t know anything,” said CEO Mike Cessario about bottled water company Liquid Death‘s TikTok strategy. “We don’t know what’s going to work. The thing we think is going to work doesn’t.” Recommended articles https://www.adweek.com/social-marketing/tiktok-helps-liquid-death-make-canned-w..
Tag : Social media
When it comes to setting goals, Alia Kemet, vice president of creative and digital marketing at McCormick & Company, prefers the large, uncomfortable and seemingly unattainable ones. Recommended articles https://www.adweek.com/social-marketing/mccormicks-alia-kemet-advises-against-setting-wi..
When viewership patterns shifted during the pandemic, the MTV Entertainment Group pivoted, leaning further into the insights they gained from social listening platforms to better understand where their viewers were congregating, forming fandoms and discussing new material. Recommended articles https://www.adweek.com/social-marketing/mtv-found-pandemic-success-by-using-social-listening-to-lean-int..
Social video juggernaut TikTok named Shouzi Chew, the financial chief of its Chinese parent company ByteDance, as its new CEO. Chew will retain his role at ByteDance in addition to leading its most popular Western app. Recommended articles https://www.adweek.com/media/shouzi-chew-named-ceo-..
Enlarge / Chairman Senator Chris Coons (D-Del.) (right) speaks with Sen. Ben Sasse (R-Neb.) during a Senate Judiciary Subcommittee on Privacy, Technology, and the Law hearing April 27, 2021 on Capitol Hill in Washington, DC. The committee is hearing testimony on the effect social media companies’ algorithms and design choices have on users and discourse. ..
Know when to fold ‘em, and avoid making the situation look like you’re waving the white flag. April 27, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. As the principal of a bustling PR agency, I’m used to dealing with human resources issues. Mostly they’re in-house at my company, but occasionally ..
Use these smart tips for using Instagram to get the word out about your videos. May 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks ..
Sam Whitney | Wired | Getty Images reader comments 20 with 16 posters participating Share this story “Basically, I’m going to keep talking to you, but I’m going to disappear,” longtime security researcher Katie Moussouris told me in a private Clubhouse room in February. “We’ll still be talking, but I’ll be gone.” And then her ..
reader comments 160 with 82 posters participating Share this story Parler is about to be re-platformed. The app for the “free speech” social media company will be available once again on Apple’s App Store. Apple reinstated Parler on April 14, according to a letter from Apple to Sen. Mike Lee (R-Utah) and Rep. Ken Buck ..
April 13, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The purpose of any website comes down to two factors: engaging a person and getting that person to take action. You must create sufficient interest with visitors for them to stay on your page. Failure to engage and get users to take ..
