In the unfolding narrative of advertising’s cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of propaganda posters used to dehumanize and mischaracterize. They are relics of a time when images were manipulated to weave false narratives—narratives that continue to ..
Tag : Voice
In 2017, I left my job as a creative in Hispanic marketing. I was tired of seeing brands push narratives that felt out of touch with my life and the lives of other young Latinos in the U.S. As an immigrant from Guatemala, I knew that the Latino experience here is diverse and nuanced. Yet, ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. ..
Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” in the interviewee’s responses. At age 50, Beatriz Acevedo was supposed to be scaling back the “hustle of the startup life.” Her career had already seen multiple milestones. At age 8, she was a member of the union in Mexico for radio ..
ADWEEK House is your house during advertising’s big week in NYC. Join us for content, to take a beat, recharge and make industry connections. RSVP to join us October 8-9 in New York City. Sitting here drinking an AriZona iced tea, I find myself contemplating the value of independence. First, you should know, I am ..
Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference to use “Latin.” The creator economy is expected to nearly double over the next five years, growing from $250 billion today to an estimated $480 billion by 2027. Creators are now everywhere, in all forms. Cannes Lions, ..
Brandweek is coming up soon, this September 23–26! With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, it’s the place to be for marketing innovation. Don’t miss out—Register now. Public media knows it has a problem. Since joining the industry two years ago, the most common phrase we’ve heard is ..
ADWEEK House is your house during advertising’s big week in NYC. Join us for content, to take a beat, recharge and make industry connections. RSVP to join us October 8-9 in New York City. Nothing can really prepare you for motherhood or a career in corporate. But what if being a mother helped you thrive ..
With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. Saturday Night Live. The VMAs. The Super Bowl. These staples in American culture have been around for decades, but we are seeing ..
With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral ..
