A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended each day by rewatching all 6 seasons of The Sopranos. If we can be immersed by characters like Tony Soprano for over 78 hours, is our capacity to pay attention actually dwindling? Or have we ..
Tag : Voice
ADWEEK House is your house during advertising’s big week in NYC. Join us for content, to take a beat, recharge and make industry connections. RSVP to join us October 8-9 in New York City. The beating heart of the creative services industry is people. Human capital is the greatest asset of any creative service company. ..
By now, you’ve probably heard about the fractional CMO—a marketing leader contracted to work a limited number of hours a week instead of as a full-time executive. The fractional CMO is a solution to a problem, and it can be a good one. Companies get CMO-level expertise at a reduced rate, and CMOs get better ..
With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. American politicians are desperate to be fluent in the language of the internet, a desire that reflects a larger trend in politics: ..
Don’t miss Mediaweek, October 29-30 in New York City. Save 20% on passes and gain winning media strategies to drive growth across channels. Hurry—sale ends Sept 9. The U.S. election charges full steam ahead now that both conventions are over, as “We the People” anxiously count down to Nov. 5 to determine the fate of ..
With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. I’ve never met a CMO or any high-level executive who doesn’t wrestle with a nagging fear of being “found out” or wonder ..
Search is undergoing a profound transformation. With the recent announcement of OpenAI’s SearchGPT moving into beta, Google looking to insert ads into AI Overviews, and Bing revamping its own AI search results to include citations, marketers are scrambling to prepare for a completely new customer journey where classic keyword speak and reporting are likely to ..
Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best. There are countless blogs, newsletters, and experts offering “tips and tricks,” questionable algorithm hacks, thoughts on trends, and other advice ..
With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. The generation we call the “Next Gen” is approaching content in a fundamentally different way from past demographics; it’s seen as a ..
Join the experts at Mediaweek, October 29-30 in New York City. Stay ahead of the shifts impacting the media landscape and gain fresh strategies to drive platform growth. Save 20% on passes. The global political landscape has never been noisier. As ideology often makes way for personality, general elections worldwide have ended in surprise, polarized ..
