Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona. In case you haven’t heard, society is on the brink of collapse thanks to artificial intelligence. ..
Tag : Voice
Never miss a beat: Subscribe to ADWEEK for exclusive Cannes Lions coverage. CANNES, France—The brightest young minds of the advertising world come together each year for the Cannes Young Lion Competition. This year, we asked the two participants representing Team USA, Rachel Findlay and Jessica Nugent, to share their experience. Day 1: We’re in Cannes ..
Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona. Brand leaders frequently say, “We want to be seen as a lifestyle.” It’s a catchall where ..
Lyft recently introduced “Women+ Connect,” a feature allowing women and nonbinary riders to select drivers of the same gender. Developed in collaboration with organizations like the Human Rights Campaign, this initiative addresses safety concerns and sexual assault incidents, demonstrating the benefits of enhanced self-identification and user-protection options for vulnerable populations. This advancement might seem surprising ..
Can you imagine a time when you’d marry the first person you dated—and stay married for over 50 years? What about taking the first job you were offered and committing to it for 40 years? I hear brands saying they desire this: “fast loyalty.” But in today’s hypercompetitive market, businesses find themselves in perpetual pursuit ..
Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona. Despite 2023 being viewed as a year of evolving international turmoil, we are seeing a stabilization ..
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. I don’t seek the spotlight and I never felt held back by my identity. Yet I am still reminded every day of the harsh reality of prejudice and discrimination our community continues to face post-pandemic. This has changed ..
Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona. At the start of Asian American Pacific Islander Heritage Month, Starbucks announced its summer release of ..
Don’t miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry’s now and next. RSVP. In 2018, a Black-owned small business accomplished an incredible feat on Black Friday by selling $1 million of cosmetics in less than 90 minutes. The Box of Crayons product was also ..
We’ve grown accustomed to accepting wildly overdesigned and unnecessary packaging because brands want their products to stand out on the shelf—and, perhaps inspired by politics, because the one who shouts the loudest gets the most attention. In reality, consumers have shifted their decision-making criteria about product purchases to include more than efficacy and cost. We ..
