Partnerships have defined success for our community for decades. Great minds from disparate backgrounds and disciplines come together to put great work into the world that increases awareness of, engagement with and, ultimately, purchase from brands—engendering trust and loyalty in the process. Fast forward to today, and there has never been a time when partnerships—collaborations, ..
Tag : Voice
Editor’s note: In this article, Adweek deviated from its style of using Latinx due to the writer’s preference. Latine is a gender-neutral form of Latino. In my career, I’ve worked for organizations where I was not the only Latina/e in the room. I have raised my hand to participate in projects that connect with my ..
In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain, the driving force behind any successful business. That said, the media and advertising industry is facing a recruitment crisis of its own. Acute talent and retention issues are commonplace in parts of our industry, underpinned ..
As any journalist would, I should make my conflict of interest clear before you read on: I’m an absolute Delta Air Lines fanboy. I’m a Delta Million Miler and Diamond for about seven years running. When Delta is in the headlines, my community comes to me for comment. Last week was no different when Delta ..
In the fast-paced, competitive food and beverage world, brands seldom masterfully blend business acumen with a genuine dedication to serving the community. Success is often attributed to innovative menus, exceptional customer service or celebrity-endorsed marketing. We traditionally assume the content is king and put the community impact behind the bottom line. But while most are ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. We are past the point that in-housing can be considered a trend. Today, in-house agencies are the norm, with most ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. The potential for any rebrand to become a time and money pit, rife with complexities and unknowns, can make for ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. Amazon Prime Video is a popular streaming service that offers a wide variety of TV shows, movies and documentaries to ..
Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there’s a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually ..
Search “social media manager” on LinkedIn’s job board and these are just some of the role responsibilities you’ll find: Run all social accounts for organic and paid initiatives (Twitter, Facebook, LinkedIn, Instagram, TikTok and YouTube) including creating, scheduling and publishing content to engage and delight our audience. Produce dynamic video and graphic content as well ..
