It started with a move that a social media marketing manager (SMM) thought industry peers would rally behind. The now-former SMM’s post from the NBA account about fair pay and balanced working hours took a turn for the worse when the noble cause that seemed to be behind hijacking the brand account became a vehicle ..
Tag : Voice
Text-based social media appears to be back in the Wild West. With X, the platform formerly known as Twitter, inching toward obscurity and a number of contenders stepping onto the field, we’ve been left with more questions than answers. Apps like Threads, Bluesky, Truth Social, Mastodon and Spill are all picking up users, and people ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. With industries and legal systems increasingly siding with users when it comes to control over their personal data and how ..
TV isn’t what it used to be. Join the Convergent TV Summit in LA this October 25 with media, technology and marketing leaders to prepare for new trends and make industry connections. Over the past few years, there has been an industrywide rallying cry about the yawning investment gap between the general market and minority-owned ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. In an ever-evolving social media age, it can feel as if there’s always a new celebrity or influencer scandal that ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. It’s no secret that the social media landscape is changing at a breaking speed. Instagram and TikTok are placing evermore ..
You’re not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit. Those are retail media networks (RMNs) at work. New RMNs are popping up left and right every day. As of 2022, National Retail Federation ..
TV isn’t what it used to be. Join the Convergent TV Summit in LA this October 25 with media, technology and marketing leaders to prepare for new trends and make industry connections. In a rapidly evolving landscape, accurately predicting the future of online advertising is no easy task. Four years ago, I wrote an article ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. In today’s interconnected world, social media platforms are the new town squares where creators and influencers hold court. And even ..
Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change ..
