With KFC’s recent social media firestorm surrounding an automated promotional message, it’s important for brands and agencies to reflect on how to prevent communication missteps. All across the advertising world, teams are under pressure to always be creating content, whether it’s to satisfy ever-changing and often capricious algorithms on platforms or to juice more engagement ..
Tag : Voice
If you’ve ever worked in social media or digital marketing for a brand, chances are you’ve had your fair share of moments when panic sunk in as you’ve realized something that should not be live on your channels was published. As someone who has worked in the space for 14 years, I can tell you ..
Today’s cannabis retail landscape—defined by striking consumer brands and increasingly mainstream marketing strategies—is nearly unrecognizable compared to the industry’s earliest innings. However, as more adult-use states reach a point of market saturation, cannabis brands must learn to holistically reach their target audiences to maintain and grow market share. On the surface, industry sales appear to ..
Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. Once reserved for retail experiences at Apple stores and Disney parks, experiential retail is becoming an effective mainstream brand-building activation strategy. Retail is the physical space for brands to connect with consumers in ..
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today. Ever since Elon Musk decided to buy Twitter, accessibility advocates have been preparing for the possibility ..
Give our readers an inside look at your brand’s marketing approach by joining the Adweek Columnist Network. If you’re a VP or above, submit your pitch. Adidas finally announced that it is parting ways with Ye, also known as Kanye West. The pressure had been mounting for weeks for Adidas to act, as Ye continued ..
Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in. From declining sales to increased competition and consolidation, some of the world’s biggest brands right now are on the hunt for new agency partners. ..
Give our readers an inside look at your brand’s marketing approach by joining the Adweek Columnist Network. If you’re a VP or above, submit your pitch. The future of marketing is inclusive marketing. A lot of brands still develop “mass” market strategies for the mainstream, but it’s important to note that the general market is ..
Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. Les Binet and Peter Field pioneered research on the value of a 60-40 spend on brand building versus sales activation messaging. This mix has shown the right balance of driving short-term sales for ..
Give our readers an inside look at your brand’s marketing approach by joining the Adweek Columnist Network. If you’re a VP or above, submit your pitch. A secret ingredient to better marketing that I’ve only just rediscovered: a good vacation. Recommended articles https://www.adweek.com/brand-marketing/5-lessons-b-to-b-marketers-can-learn-from-an-isla..
