| 3 hours ago A surprising number of brands write off the Asian American and Pacific Islander (AAPI) consumer as a 5.6% niche and not a worthy investment. It is true that certain obstacles exist from a marketing perspective: our dozens of ethnicities, hundreds of dialects, a disparity in income and dispersion of cultures render ..
Tag : Voice
| 10 hours ago Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are ..
| 56 mins ago For most Americans, there were two events that helped indicate that this pandemic was a real thing. One was when Tom Hanks contracted Covid-19. And the second was when Adam Silver had the good sense and great foresight to shut down the NBA season. Sadly, when we look back in history, ..
| 2 hours ago For all the times marketers have used this battle-tested brief, surely none could have imagined a world like the one we’re in now. Plans and budgets have been slashed. Consumer needs have entirely shifted. Survival is what matters, above all else. That may come off as a bit dark, but the ..
| 3 hours ago As with any supply and demand scenario where official channels are unable to provide all needed goods, the void is capitalized on by sellers—including fraudulent sellers. This is what we are witnessing amid the Covid-19 economic crisis. Opportunistic sellers are buying home, health and hygiene-related products in bulk and selling them online at a markup. Counterfeiters are taking ..
| 59 mins ago Before Covid-19, disability in advertising was on a positive upward trend, with creative recognition at Cannes and brands formalizing inclusive efforts for the 2020 summer Paralympics Games. But over the past several weeks, the exponential upward trajectory of Covid-19 cases, state lockdowns, stay-at-home orders, industry furloughs and layoffs have seemed to ..
| 2 hours ago After months of extreme disruption, normality appears to be slowly returning to China’s cities. It’s rare to be excited about traffic, but in China, gridlocked roads are a welcome sign that people are resuming their lives. Commuters are beginning to restart their daily public transport commutes and stores are flipping their ..
| 55 mins ago Throughout modern history and in times of immense uncertainty, pain and fear, news media has always served as a source of comfort, triumph and resiliency. We’ve been able to depend on them to deliver information that somehow made the unimaginable digestible and the complex simple, a source of truth when we ..
| 58 mins ago Last week, my daughter invited me to a Pinterest board called “Things for our puppy.” Except we don’t have a dog. We have no plans to get one. But for a girl who effectively had her 13th birthday canceled due to Covid-19, things are turning around. She’s ready to plan for ..
| 1 hour ago For years, social media teams for brands all over the world advocated for resources to be more than just a distribution channel for marketing assets. They presented data, they touted growth numbers, and they elevated the best of their community content to executives to show just how powerful these channels were. ..
