| 2 hours ago In this era of Covid-19, we’re settling in for the long road ahead. Given the uncertainly of tomorrow, doing our best in new business has never mattered more. Stuck inside and working from home, the ad business is learning how to perfect the virtual meeting. Whether it’s Zoom, Google Hangouts, Microsoft ..
Tag : Voice
| 55 mins ago Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing so is with influencer marketing. Influencer marketing during Covid-19 is not only a fast and effective way of reaching target audiences, many consumers believe brands can help with navigating this crisis. ..
| 44 mins ago With the vast majority of businesses on hold, marketers are struggling with what to say, if anything at all. Spending against working media has been brought to a virtual standstill, and there is very little in-market activity that resembles anything before COVID-19. None of this will likely change until public health, ..
| 2 hours ago Two weeks ago, right when schools, restaurants, gyms, parks and offices of nonessential businesses closed, I started my new role as an account director for Exponent PR in Minneapolis. That’s for Exponent, not at Exponent. I haven’t spent a day at my new office yet. Physically being there will have to ..
| 7 hours ago Being a transwoman can be a daunting challenge. Many of us struggle to find consistent employment at all, let alone one with a living wage. While we want to believe discrimination is no longer an issue in the workplace, according to the Human Rights Commission nearly 50% of people who identify ..
| 2 hours ago As we head into the next weeks and month, one can’t help but feel a sense of worry, dread and exhaustion. To those of us in the advertising and marketing community, this may hit even harder. Advertising is a people business, a giant service industry built to squeeze the most out ..
| 3 hours ago I have personally drawn much strength, solidarity and inspiration from the local businesses in my community. So intrinsically interwoven with the fabric of the people they serve, they can’t help but be empathetic to new norms and emerging needs, flexing their models, operations and communications on a dime. Big business has ..
| 1 hour ago The California Consumer Privacy Act (CCPA) was signed by California Governor Jerry Brown on June 28, 2018. That should have been a wake-up call for the advertising industry. The CCPA officially went into effect on Jan. 1, 2020 and that should have been the next wake-up call for the industry. Currently, ..
| 2 hours ago This new reality has come on quickly. Depending on the country we call home, we are weeks or maybe months into this new normal. I speak to colleagues in Hong Kong and Singapore who have been working remotely for more than eight weeks. On Mothering Sunday in the U.K., the prime ..
| 30 mins ago Live sports, like most industries, have been drastically affected by the impacts of COVID-19. In the month of March alone, the NCAA canceled March Madness entirely and several professional leagues including the NBA, MLB and NHL postponed their seasons. The impact of the pandemic on sports has now reached a global ..
