| 33 mins ago Just when you thought you have read every possible piece of working from home (WFH) advice these past few days, allow us to bring you a new acronym: BFH, or brainstorming from home. As teams work from home over the coming weeks, and face-to-face meetings get swapped for video chats, remote working poses a particular challenge for adland. It’s always been challenging to ..
Tag : Voice
Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs. The new schema SEO is useful when asking for specific topics and news ..
Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs. The new schema SEO is useful when asking for specific topics and news ..
By Kinjil Mathur Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column. | 50 mins ago Partnerships are fairly straightforward, even for the non-marketer. At the most fundamental level, one brand partners with another to achieve a mutually beneficial goal. It could be a donation to raise awareness of a cause, ..
By Andy Sippel Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column. | 2 hours ago For all the talk about the immediate effect of unprecedented political advertising in 2020—politicians crowding primetime, filling media coffers while edging out staple advertisers—there’s been little said about what happens after the party’s over. I ..
| 14 mins ago As CES wraps up another year of hustle and bustle, it is clear that technology has not only impacted every aspect of our daily lives, but it is also expanding consumer access points beyond traditional media channels for brands to experiment and innovate around. While some have lamented that CES 2020 ..
| 3 mins ago For years, second-price auctions, with winning bids awarded on a showcase showdown model of a penny over the second highest bid, have been the standard way to buy digital ad inventory. That’s about to change. As Google Ad Manager adopts first-price auctions, the world’s largest ad management platform for publishers is ..
| 4 hours ago If you love Garfield, I hate to break it to you, but Garfield isn’t art. It’s not even a good comic strip. Garfield was designed with the sole purpose of selling a boatload of merchandise, so it had to be intentionally inoffensive to appeal to the largest possible number of people. ..
With every year seeing new technological developments that shift the boundaries of business, working to take advantage of the new opportunities can be a challenge in digital marketing. One of these transformations in the market has been caused by the widespread adoption of voice search technology and its effects on internet usage. As a consequence, this ..
| 6 hours ago There’s been much speculation as to whether Facebook will follow Twitter and Google’s lead in restricting political ads. And, indeed, it feels like political advertising has tipped into particularly dangerous, manipulative territory hastened by microtargeting and real-time analytics. But as many marketers have experienced, Facebook’s ad filters can be dangerously imprecise when ..
