| 8 hours ago Last week I sat with my friends to count our blessings and rejoice in the season of winter festivals. It will not surprise you to learn that we had some unexpected guests: the president of the United States along with the speaker of the house, the Senate majority leader, several sitting ..
Tag : Voice
By Claire Gillis Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column. | 5 mins ago We’d all like to be able to predict the future, but some long-range forecasts are a matter of life and death. Imagine your doctor could predict that you’re going to have a fatal heart attack ..
| 6 mins ago It was a headline-grabbing year for technology, from massive IPO failures, congressional testimony on data privacy and ad practices to the much-anticipated streaming wars. Many of these issues as well as unrealistic business practices set the stage for 2020 and the wave of disruption that’s likely to shakeup technology, media and ..
| 7 hours ago Back in February, Marshmello played a concert in Fortnite for over 10 million people. Despite the many records shattered that morning and the more than $30 million generated in merchandise alone, the traditional industry players in concert promotion and merch were nowhere to be found. And then, just a few weeks ..
| 7 hours ago Machine intelligence (also known as artificial intelligence) is going to have both an awesome and unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work and how it may dramatically change how we train our workforce. The graphic arts department A brand manager needs ..
By Audrey Wu Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column. , | 8 hours ago What even is conversational commerce? If you feel like you’ve been hearing this term thrown around for years now, that’s probably because you have. Its origins can be traced to January 2015, when Chris ..
| 5 hours ago When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology. If programmatic falls short of its promise of precision, automation, effectiveness and ..
Voice search optimization is a hot topic in the digital marketing industry. A few years ago, voice search seemed like a far fetched idea that was limited to some science fiction movies. But today, its popularity is increasing day by day. If you’re a Star Trek fan, you would definitely recall the scenes when actors used ..
By Mikko Matikka Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column. | 40 mins ago The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings while showcasing their own. It’s the ..
| 11 hours ago Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are ..
