The trend of big companies cutting their diversity, equity, and inclusion initiatives continues with retail giant Target ending its supplier and workforce diversity efforts.

The 2020 murder of George Floyd in Minneapolis, where Target is headquartered, spurred the company to set goals of spending more than $2 billion with Black-owned businesses by 2025 and boosting companywide representation of Black employees by 20%. But The Wall Street Journal is reporting that the company is ending those programs.

According to the retailer, the goal to increase Black representation in its workforce was put in place after internal data in 2020 showed that attrition for Black workers was higher than other groups. Target says it’s now on track to meet this goal.

Target added that the moves were made “with the goal of driving growth and staying in step with the evolving external landscape,” the Journal reported.

That “external landscape” likely includes part of a flurry of executive orders by President Donald Trump in his first week in office seeking to put an end to DEI initiatives across the country.

Target began moving in this direction in May 2023, when it stopped selling some items from its Pride collection and moved Pride displays to the rear of stores in some locations in the South due to backlash from conservative media outlets and Republican leaders.

The retailer took things further for Pride Month 2024, when it only offered Pride-themed adult apparel and home goods for sale in select stores.

So far in 2025, Amazon, Facebook and Instagram parent Meta, and McDonald’s have announced cutbacks to DEI initiatives.

Major companies to do so in 2024 included Ford Motor, Harley-Davidson, John Deere, Lowe’s, Molson Coors, Toyota, Tractor Supply, and Walmart.