“We see a lot of nice overlap between the customer bases and brands and the offering,” Marietti said. “Up to this point, Tasty was offering digital experiences and content, and CookUnity was offering physical experiences and content, and now we’re bridging those two worlds.”

At launch, the average rating for Tasty recipes was 3.8 out of 5 based on 71 reviews—on the low end for CookUnity meals overall. But Marietti stressed that this partnership is about learning and adapting to find what consumers want.

“This [partnership] is all about learning from customers, what they love, what they want to see that they are not seeing yet,” he said. “Customers expect a consistent, reliable, seamless experience. … If a delivery is late, or if the food wasn’t great, there’s no storytelling, there’s no branding that can compensate for that. So we take that extremely seriously. [CookUnity] is a culinary company before a technology company.”