Reducing the cognitive load and stress gives [consumers] more choices to pursue things. This will help the economy by really unleashing productivity—not necessarily to do more, but to be smarter in what people do.

And the thing about Care is it touched so many lives and it was in so many homes. The total addressable market of Ohai is actually larger because for Care; not everybody outsources care, [but] every home has to coordinate everyday life.

The social responsibility of a marketer

It’s super important to me as a leader in tech that we build a two-sided marketplace. We were trying to make sure that there was efficiency for families to get access to care, but we also thought ahead for what was important for caregivers.

We were one of the first platforms that was going to be the largest around the gig economy, and we knew that. So, getting [employees] access to health care, Social Security, and being properly paid, and making sure that every job wasn’t below minimum wage on Care.com. We always thought ahead about our social responsibility.

For Ohai, the big advocacy is to ensure that everyone has access to AI. It’s accessible. It is a price point that allows people to have a personal assistant. Many people have never had an assistant at any level at a company, other than executives.

Growth without equality is not real growth, because embedded in marketing is also a message for social good, and that’s where equality comes in for me. We have a social responsibility around that. And so, it’s two-pronged. It’s a fun job. It’s a big job, but it’s also a big responsibility. I’ve been a marketer. I’ve grown consumer brands. Part of that means there’s a responsibility to ensure that there’s equal access to opportunities of advancing economic benefits for all.