What happened? Esi Eggleston Bracey, Unilever’s chief marketing and growth officer (CMGO), is set to leave in January 2026 after just over two years in the role and eight years with the business.
Why it matters: The CMGO position will not be replaced like-for-like, Unilever confirmed to ADWEEK. Instead, Leandro Barreto, chief marketing officer, Unilever Beauty and Wellbeing, will extend his remit to include Unilever’s enterprise marketing agenda. The move reflects what Unilever describes as the next phase of its marketing transformation, which will bring global marketing capabilities closer to its business groups, resulting in faster execution and impact. – Rebecca Stewart
Biggest Moves
Joon Silverstein, Coach
What changed? In January, Coach elevated Joon Silverstein to CMO. She succeeded Sandeep Seth, who serves as CGO at parent company Tapestry and added president of Tapestry International to his title.
Why it matters: A decade-long Coach veteran, Silverstein had already led campaigns that modernized Coach’s image, connecting it with Gen Z while driving digital growth, including sub-brand Coachtopia. Her hire showcased the brand’s commitment to balancing heritage luxury with a contemporary, global audience. – Rebecca Stewart
Josh Line, Yahoo
What changed? Yahoo turned 30 this year, and the web’s first big search engine marked its birthday with a spate of colorful activations, including a memorable (if baffling) Super Bowl spot starring Bill Murray. Then, as if the marketing team didn’t have enough to do already, it got a new boss in March. Josh Line filled a CMO office left empty since Tressie Lieberman split for Starbucks the previous fall.
Why it mattered: Line spent close to 14 years climbing the marketing ladder at Paramount, having already cut his teeth on the agency side. Yahoo gave him plenty to do from day one, including leading the effort to turn more Gen Zers on to email and boosting awareness of content hubs Yahoo News, Yahoo Sports, and Yahoo Finance. In a statement, Line pledged to “reignite love” for the brand. – Robert Klara