First CMO appointments
Ahmed Iqbal, Cadillac F1
What changed? Cadillac F1 recently named former TikTok and Twitter exec Ahmed Iqbal as its first CMO.
Why it matters: Iqbal’s appointment lands as the buzz around motorsports hits a fever pitch, thanks to Netflix’s Drive to Survive and a nail-biting Grand Prix season. In a statement, Cadillac said Iqbal’s mission will be to turn the new racing team into “America’s home team” with a strategy that will not “rely solely on traditional advertising or glossy sponsorships.” Before long, he could be giving McLaren a real challenge in the marketing races. – Rebecca Stewart
Charlie Smith, Nothing
What changed? To bookend the year, tech challenger Nothing has appointed Charlie Smith as its first chief brand officer. He joined from LVMH brand Loewe, where he has spent the last seven years as CMO leading cool projects including dressing Rihanna for the Super Bowl.
Why it matters: London-based Nothing styles itself as an alternative to Apple and Samsung, manufacturing sleek smartphones, watches, and audio accessories. Since 2020, it’s raised $200 million in funding, and it’s preparing for its AI-powered future. Now it’s banking on Smith to help it challenge the status quo. – Rebecca Stewart
CMOs to the C-Suite
Diana Haussling, Hello Products
