Rebecca Van Dyck, Airbnb
What changed? In June, Airbnb named former Meta and Levi’s exec Rebecca Van Dyck as CMO, while former marketing lead Hiroki Asai took on the new role of chief experience officer.
Why it matters: The CMO job at Airbnb had been vacant since 2018, when its first CMO, Jonathan Mildenhall, departed after four years. Van Dyck’s arrival dovetailed with Airbnb’s move to become about “more than just stays.” Founder and CEO Brian Chesky wants the business to evolve into a travel and lifestyle platform, and Van Dyck will be tasked with leading the brand into that next chapter. – Rebecca Stewart
Megan Imbres, Peloton
What changed? In June, Megan Imbres became Peloton’s fourth CMO since 2020. The former Apple, Amazon, and Netflix exec replaced Lauren Weinberg, who left in April after the marketing and comms functions were split.
Why it matters: Peloton has had a challenging few years, but in Q3 it surprised Wall Street by posting a profit despite falling subscriber numbers and a 37% cut to its marketing budget. We’ve not seen a tentpole creative campaign from Imbres yet, but 2026 might be the year. – Rebecca Stewart
Nicole Hubbard Graham, Nike
