That’s just the latest example of how Smith’s built-in fanbase keeps him solvent in brand partnerships, as well as film financing. Funko, Geeky Jerseys, and The Hundreds are some of the companies he’s currently working with, although he admits that his penchant for “weed and dick jokes” keeps bigger companies like Disney at bay.
But he’s also proud of doubling down on the power of fandom before the Mouse House did. “Now we’re seeing the studios get deeply engaged in online fan communities with fan-first events and specific merchandise. They always could have done what we’ve done, and now they’re waking up to it.”
Three decades into his career, Smith’s own enthusiasm for engaging with fandom isn’t showing any sign of flagging.
“I started out wanting to talk to fans, and that has sustained me and the people I’ve employed for 30 years,” he says. “That has everything to do with the idea of the brand being a thing that keeps evolving. As long as you keep adding another link to the chain and another chapter to the story, the audience stays invested.”