The boom happened—to the tune of 562% growth in a single year—and the bust was inevitable, with analysts last summer predicting “an extinction event” in the U.S. CBD market that would wipe out some of the 3,000 brands in the space.
https://www.adweek.com/brand-marketing/the-cbd-industry-just-shed-1000-brands-heres-why-analysts-still-see-strong-growth-ahead/