Perhaps no brand reflected that shared experience more than video conferencing platform Zoom, which hosted the bulk of the year’s events, from work meetings to college classes to happy hours.

It’s no surprise that it came out on top as 2020’s fastest-growing brand, according to a new report from market researcher Morning Consult. Zoom has taken the lead among every generation, surging by 15 points from January to November. Morning Consult tracks this growth by calculating the difference in consumers who considered purchasing from a brand at the beginning of the year (Jan. 1-31) and the end (Oct. 16-Nov. 16). The company follows more than 4,000 companies and conducts interviews with consumers across the globe every day.

Here are some other takeaways from the report.

A big year for streaming

NBCUniversal’s newly debuted streaming service Peacock came in second place, with an 11-point change this year. Other honorable mentions in the streaming space include HBO Max, Pluto TV and Twitch. Nearly one-quarter of U.S. consumers added a new video service during the pandemic, but viewers are also testing out different platforms and canceling old ones. This year, ad-supported streamers saw their greatest holiday advertising boost.

Delivery services are on the rise

DoorDash, which was at the top of Morning Consult’s list in 2019, scored fifth place in 2020. Consumers have taken a liking to a variety of delivering services, including grocery deliverers Instacart and Amazon Fresh. Ecommerce surged this year, and online shopping for groceries was no exception.

Mobile payment services are the future

Venmo earned a spot on the top 20 list this year after making its way into the retail space. The pandemic has led to a rise in contactless payments, and small businesses can now use Venmo for marketing and transactions. In August, CVS became the first national retailer to accept PayPal and Venmo. Cash App, Venmo’s mobile payment competitor, was also mentioned in Morning Consult’s report.

Hard seltzer still dominates

The market research company also considered pure brand awareness that may not have translated into purchasing consideration. Hard seltzer brands, like Bud Light Seltzer and White Claw, saw an increase in brand awareness this year.

Gen Z likes legacy brands

While most top-growing brands are newer names that have a strong connection to pandemic behavior, Gen Z also took a liking to legacy brands. Zoom and TikTok were at the top of their list, but Food Network, Nascar, skincare brand Cetaphil and Pepsi also made the charts.