McIntyre, who joined from Instacart, served as vice president of marketing for 12 months; Rosen, who joined from The Atlantic, served as the general manager of the consumer business for nine months. 

The current vice president of growth at the company, George DiGuido, joined in August alongside Wells. He previously worked at Insider.

Growing brand partnership business

Resnick’s hiring is not an indication that The Information plans to broaden its advertising business, according to an exec familiar with the hiring. Rather, the publisher hopes to more meaningfully grow the brand partnership business.

However, the strict paywall and relatively niche readership of the publisher can present challenges to growing a material advertising business.

“To be a successful media business today, you have to have everything,” said the exec. “You need subscriptions, but you also need ads.”