18:36 Collaboration between Design and Marketing: Porcini highlights the exceptional talent he encounters at PepsiCo, noting the importance of understanding one’s strengths and limitations. He believes the best marketers embrace diverse thinking, combining operational efficiency and creativity. Porcini emphasizes the need to respect and empower different forms of creativity, arguing that the ideal marketer balances creative and operational skills. He asserts that curiosity about diverse perspectives drives innovation, enabling teams to learn from dissimilar backgrounds. Ultimately, Porcini underscores that effective leadership fosters an inclusive environment where empathy and collaboration unite individuals toward a common goal.