Cultural fluency from A to Z

To recruit, effectively engage, and retain Gen Z and future generations, brands must embed inclusivity into their operations, ensuring cultural fluency across teams. This means understanding the distinct cultural nuances of Hispanic consumers and including them in every step of a marketing strategy. Cultural anthropological insights should be applied to marketing, helping brands connect authentically with diverse audiences, which is critical for long-term success.

The other 11 months of the year are important too

Successful brands must integrate multicultural marketing efforts year-round, rather than focusing solely on specific cultural moments like Hispanic Heritage Month. Teasdale and Boden underscore the importance of strategic planning and inclusivity in reaching diverse audiences effectively. Brands must maintain ongoing initiatives that reflect the full calendar of cultural celebrations, not just key holidays, when trying to connect with the Hispanic audience. This continuous engagement builds credibility and fosters deeper connections with audiences.