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Over the weekend leading up to the Democratic National Convention, which began Aug. 19, Vice President Kamala Harris’ campaign announced plans to spend at least $370 million on advertising.
The paid media blitz will dedicate $170 million to television and $200 million to digital channels between Labor Day and the election in November.
“By reserving early, the Harris-Walz campaign is securing inventory during high-viewership moments like major sporting events and other national programs before they sell out, like the season premieres of Grey’s Anatomy and The Golden Bachelorette,” the Democratic campaign said in a statement.
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https://www.adweek.com/brand-marketing/us-presidential-campaign-tv-ads-in-4-charts/