AW: How are you promoting the message around the world, and how do you aim to evolve that during Independence Day?

AK: It’s business as usual for us on this beautiful occasion. Frankly, we’ll use any angle to get more eyes on SWU, on Ukraine, on our people.

AW: Who is involved in developing and producing the campaign so far?

AK: O0 formed a task force to produce and support SWU. It’s a design studio out of Ukraine that mostly helps tech companies build beautiful products. There’s a similar kind of vibe. O0 is promoting Ukrainian design talent, proving over and over that we can build and brand global impactful products here in Ukraine.

AW: What is next?

AK: We want to get on the first page of the search when people google Ukraine. We want people to know that Ukraine is not a war-torn country but a powerhouse of advanced tech, creative talent and best-crafted products.

This interview has been edited and condensed for clarity.