In Mike White’s hit anthology series, The White Lotus, rich people travel to beautiful, fancy resorts, only to spend most of their time miserable and sometimes getting murdered.
Sportswear brand Asics and agency Golin London tapped The White Lotus star Natasha Rothwell to spoof the HBO show and wellness culture, encouraging consumers to avoid murderous resorts and just get moving close to home.
Rothwell, who plays the spa manager of The White Lotus Hawaii in the show’s first and third seasons, teased the campaign in an Oct. 3 Instagram post showing her welcoming people to a beautiful oceanside escape, while a riff on the show’s iconic theme tune plays.