The Year in Weather: The Weather Channel and Fox Weather Enjoyed Significant Viewership Spikes

  Rassegna Stampa, Social
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During October, Fox Weather’s coverage total view time was up +662% year over year. Oct. 9 was the network’s best day in view time, with 994.8 million minutes streamed across its cable and the FAST channels.

Meanwhile, coverage of Milton and Helene represented 9 out of the top 10 days for the Fox Weather stream, and boosted viewership on the network’s website, which saw a +167% increase in year-over-year page views.

A viral moment occurred during Fox Weather’s Helene coverage involving on-air meteorologist. While on location in Atlanta, Bob Van Dillen switched from reporter to hero mode as he rescued a woman trapped in a flooded car. 

Solar Eclipse

In less perilous weather news, both The Weather Channel and Fox Weather both covered April’s solar eclipse, which crossed over a significant part of the continental U.S.

For nearly two hours, footage of the solar eclipse blanketed the airwaves on both networks—as well as the other major broadcast and cable outlets—from the time it entered North America through Mexico at around 2:07 p.m. ET until it exited via Maine at around 3:35 p.m. ET.

The Weather Channel recorded 464,000 total viewers and 77,000 A25-54 viewers for its eclipse coverage, while Fox Weather had its coverage simulcast on Fox News, which netted 2.1 million total viewers and 210,000 demo viewers.

In addition, view time for the Fox Weather stream spiked during the eclipse, rising +176% over its 30-day average and +414% year-over-year.

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