When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC.

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http://feeds.searchengineland.com/~r/searchengineland/~3/kkS16E31Q3E/there-is-no-reason-to-manage-bids-manually-304619