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Sue Bird is barely a year into her retirement, but she’s already finding new and innovative ways to pass the time, thanks to her partnership with Corona.
The four-time WNBA champion, 13-time All Star and five-time Olympic gold medalist—who spent her entire storied 20-year career with the Seattle Storm—announced her latest collaboration with the beer brand: the “Finer Recliner,” a beachy-keen, limited-edition, fully tricked-out Adirondack chair perfect for watching games and living one’s best laid-back life.
Notable features of the snazzy seat include a six pack-accommodating cooler built into the footrest, a magnetic bottle opener under the arm rest, a “hoop inspired” cup holder, a wireless speaker and an engraved nameplate with the future Hall of Famer’s signature and edition number.
Fans and Corona connoisseurs hoping to get their hands on one of the five exclusive seats have until June 14 to enter for a chance to win by commenting on @CoronaUSA’s sweepstakes post on Instagram tagging @SBird10 and using #CoronaFinerRecliner and #Giveaway.
“The Corona brand champions the mindset to live ‘La Vida Más Fina,’ or the fine life, and we couldn’t wait to help Sue embrace her next chapter off the court in a truly unique way,” said Alex Schultz, vp of brand marketing at Corona, in a statement. “We’re thrilled to help make her transition to retirement a little sweeter by working together to create the best seat in the house, celebrating Sue’s impressive career with the Corona Finer Recliner.”
Bird told Adweek that working with the brand on the Corona Finer Recliner—and last year’s Corona Fine Life Fridge—have been just two of the many ways she’s enjoyed partnering with the brand, which happened organically after she posted a photo of Corona bottles on a beach while on vacation with fiancée and fellow star athlete Megan Rapinoe, and friends.
“What’s fun [about the partnership] is when things align in a way where it’s just, like, super organic,” said Bird, who noted how collaborative the brand has been. “Last year it was the mini fridge that had a connection to my love for sneakers. This year, it’s my celebrating my retirement with the Finer Recliner and just kinda having the little details that are personal to me. For Corona to see me in that way and see the things I like and just try to use that in the partnership, it just makes it fun.”