“I love to be with brands and do long-term things with them,” Hurts said. “It has to be an active effort to make it mutually beneficial.”

For the NFL star (and potential MVP), brand partnerships always come with a learning experience.

“Seeing how people operate in different fields, whether it’s a Hulu and their business or Jordan or whatever other company there is out there, I have a lot of respect for that,” Hurts said. “I’m always trying to learn as much as I can in those things.”