8. Universal

Reach: 41 million

Campaign: Given that Universal’s parent company is NBCUniversal, it’s no surprise Universal made the list. During the Olympics, it aired several special spots for upcoming projects such as Speak No Evil and the highly anticipated Wicked adaptation starring Cynthia Erivo and Ariana Grande.

NBCUniversal also gave Wicked a big push during its 2024 upfront presentation, presenting a look at the trailer.

9. Apple

Reach: 41 million

Campaign: For Apple’s campaign this year, it created an optimistic ad looking toward the future of the Games with the latest entry of its long-running “Shot on iPhone” campaign. For example, its “2036 Hopefuls,” by agency TBWA\Media Arts Lab, spotlights aspiring athletes from around the world who are all under the age of 10.

10. Visa

Reach: 40 million

Campaign: Visa has been a sponsor of the Olympics for 40 years, and as part of its U.S. campaign this year, the company created “Prodigies,” a brand film featuring the origin stories of Pharrell Williams, Visa-backed tennis star Iga Świątek, Visa-sponsored Olympic skateboard gold medalist Sky Brown, Visa Cash App RB Formula 1 driver Daniel Ricciardo, chef and entrepreneur Roy Choi, and artist and designer Gemma O’Brien.

It aired during NBCUNiversal’s event coverage and across national broadcast TV, online and digital streaming platforms, and via social channels. Several Olympians even shared it with their audiences.