The digital advertising landscape has recently looked a lot like a minefield, thanks to fraud concerns, brand safety issues and the rise of ad blockers. For those reasons, Forrester predicted last year that CMOs would shift $2.9 billion away from display ads in 2018. These hard realities accent why defining moments should become a central… https://www.adweek.com/brand-marketing/these-4-brands-are-thriving-at-defining-moments/