2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year releases. A handful of titles have been sold off by the studio that produced them to Netflix when it was determined the movies… https://www.adweek.com/creativity/these-are-the-8-best-movie-marketing-campaigns-of-2018-so-far/