Another issue that Pot Noodle may encounter: what if some of its customers have trypophobia (phobia of holes)? Studies suggest as many as one in six people may suffer from the condition.
“We have a great creative team here both of whom suffer from trypophobia, so it’s actually something we talk about quite a lot,” Shanley countered. “We thought in this instance, [by filling the holes] we’d be doing them a favor rather than triggering them.”
CREDITS:
Client, general manager foods (Nutrition): Andre Burger
Client, marketing director: Georgina Bradford
Client, marketing manager: Shannon Lennon-Smith
Agency: adam&eveDDB
Chief creative officer: Richard Brim
Creative director: Mark Shanley
Copywriter: Richard McGrann
Art director: Andy Clough
Social creative: Judith Tulkens
Joint head of integrated production: Sally Pritchett
Agency producer: Sophie Fletcher, Amy Simmons
Senior planner: Liora Ingram
Junior planner: Lucy Wilson
CEO: Tammy Einav
Managing partner: Tom White
Account directors: Max Sullivan & Hugo Evans
Project director: Rasha Noronha
Head of design: Paul Knowles
Head of CGI (Retouch) : Charlie Townsend
Senior creative artworker/studio manager: Dave Callow
Creative artworker: Sam Harris
Head of digital production: James Brown
Senior interactive designer: Adrian Baker
Motion producer: Rebecca Hunnybun
Graphic/print producer: Tony Hutton
Junior motion creator: Honor Northridge
Design director: Adrian Barker
Content director: Dan Boulton
Assistant producer: Jake Parker
Media agency: Mindshare UK
Business director: Tess Domenet
Account manager: Nathan Hope
Account executive: Megan Wieland
Kinetic senior account director: Rikul Sudra
PR agency: W Communications
Campaign director: Grace Jackson
Associate creative director: John Wilkinson
Associate director: Jess O’Donoghue
Account director: Paige Hartley
Senior account executive: Ella Bull
Production company: Academy Films
Photographer: Frederick Paxton
Shooting director and editor: Honor Northridge
EP /head of photography: Charlotte Long
Producer: Aidan Brooks
1st assistant/digi op: Simon Wellignton
Production manager: Daragh McCann
Production assistant: Dara Phillips
Runner: Luca Visockaite
Runner: Tai Carter
Sound: Factor
Audio producer: Ethan Day
Audio creative director: Dan Beckwith
1920VFX
Colorist: Kai Van Beers
2D: Chrys Aldred
Senior producer: Charlotte Griffin
Siren
Composer: Jon Clarke
Producer: Sian Rogers
Production assistant: Chris Christoforou