For many Hispanic and Latinx communities, embracing culture is not only a way to reconnect with their ethnicity, but a part of their identity. However, like in any culture, there are aspects that are still rooted in gender inequality, misogyny, and machismo.
https://www.adweek.com/creativity/these-bolivian-skaters-linked-with-samsung-to-change-the-cultures-perception-of-women/