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The U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWA\Chiat\Day LA, Weber Shandwick, Initiative and FCB New York.
The 2024 winners will represent the U.S. in the global competition during the Cannes Lions Festival of Creativity in June. The competition is growing in the U.S. with more 500 teams ultimately entering 333 official entries, an increase of 17% from 2023.
National CineMedia, which supports the Young Lions program in the U.S., has brought in more brands to support the initiative, including new travel sponsor Delta Airlines. The company will provide flights for winners so that they can represent America in the global competition at Cannes. ADWEEK continued its support of the next generation of creatives as the media partner for Young Lions.
The winning teams include:
- Digital: Jessica Nugent and Rachel Findlay, TBWA\Chiat\Day LA
- Film: Emma LeMay and John Chavez, Weber Shandwick
- Media: Cara Miller and Christian Savino, Initiative
- PR: Morgan Biles and Lena Church, Weber Shandwick
- Print: Chloe Bayhack and Victoria Rocha, FCB New York
This year’s film winners are now two-time winners of the Young Lions competition, as LeMay and Chavez took home top honors in the PR category last year. For the first time, the nonprofit partner is using work from the competition. It’s implementing elements from Riya Gupta and Payton Cianfarano’s third-place winning digital entry in a campaign next month.
“We redesigned the Young Lions competition experience two years ago to raise awareness, drive greater participation, and deepen industry support to help advance and amplify young, diverse talent in advertising,” said Amy Tunick, CMO at NCM.
This year’s brief
The Cannes Young Lions competition asked creatives to develop a campaign for the group’s 2024 nonprofit partner Gold House, which produces an A100 List to honor the 100 most impactful Asian Pacific leaders across business. The creatives needed to design a campaign that focused on engaging Gen Z in one of five categories: digital, film, media, PR or print.