Following a post-grad stint working in marketing for Madison Square Garden in the ’80s, Marsha Lindsay returned to her home state to start a master’s degree at the University of Wisconsin-Madison, where she had a consumer psychology fellowship. There, she found that her research on purchase behavior was a powerful tool when it came to… https://www.adweek.com/agencies/this-academic-turned-ad-exec-uses-behavioral-economics-to-find-marketing-solutions/