With Halloween just around the corner, you can expect makeup companies to ramp up their marketing in ways that highlight (pun not intended) the fun and versatility of their products. However, you may not expect a company to churn out one of the most captivating, romantic stories of the year in just one three and… https://www.adweek.com/creativity/this-cosmetics-ad-from-japan-may-be-the-most-romantic-love-story-of-the-year/