Like The Lost Class before it, “Joaquin’s First School Shooting” is one of many attempts from the creative industry to advocate for gun control.
Yet gun violence is on the rise, with more than 200 mass shootings in the U.S. so far this year, according to the Gun Violence Archive. Facing this stark reality, what role can creativity play in addressing the crisis?
“Creativity is the one tool that can break through everything,” Garcia contended. “There’s a lot of noise around this subject. But we just told a story about what’s happening to children in America.”
CREDITS:
Client: Change The Ref
Founders: Manuel Oliver, Patricia Padauy-Oliver
Agency: BCW
Chief Creative Officer: Fede Garcia
Executive Creative Director: Diego Bertagni
Creative Director: Duncan Le Cornu
Art Director: Moira Ward, Sean Hodes
Copywriter: Clark Davis
Design: Jennifer Vandersteen, Sharri Luefschuetz, Amanda Moore, Amelia Herbert, Cameron Mare
Executive Vice Presidents: Liz Beck, AJ Goodman
Senior Vice President: Molly Dobbins
Account Executives: Bobbi Hochberg, Lauren Gruber
Illustration: Maria Lavezzi
Creative Producer: Javier Lourenco
Editors: Eugenia Rodeyro, Victoria Blanco
Graphic Design: Maria Victoria Almonacid
Graphic Production: Estudio India
Printer: Akian Grafica
Music Director: Mark Domitric
Composer: Jeff Milutinovic
Music Supervisor: Rich Hamilton
Audio Engineer: Brian Bernard
Executive Producer: Kelly McCluskey